Frisky Business – Review

Frisky Business – Review

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If you’ve ever wondered what it’s like to work in an online sex shop, Frisky Business the documentary for you.

Credit: SBS.com.au

Credit: SBS.com.au

This documentary series follows the workings of Lovehoney, the UK’s largest online sex shop as it goes about it’s daily operation. Frisky Business will tell you everything you wanted (and never wanted) to know about sex toys, fetishists, and the current trends in sexual pleasure.

The company was founded Richard Longhurst and Neal Slateford after they identified a gap in the online market in 2002. The two owners are joined by a team of content writers, warehouse managers, sales assistants and the brave, brave souls of the returns department – and yes, they wear gloves for a reason.

Lovehoney, which operates out of a warehouse in Barth, was able to garner incredible popularity by making one crucial change to its business model; marketing sex toys to women. The change from traditional male-centred culture to an approachable, women-oriented one saw immediate results in terms of the companies  popularity. The rapid growth of the business since the early 2000’s has ensured the team continues to push the boundaries to ensure customer satisfaction.

What follows is an often light hearted and always blunt account of the sex toy business in the Western world. The frank nature of the documentary holds a spotlight over current trends sexuality, and sexual pleasure. Content marketers write about sexy undies, fetish gear or the latest advancements in auto-fellatio. One ambitious sales assistants attempts to launch a Betty Page inspired BDSM line, while another casually tests electro-shock devices on unsuspecting work mates.

Instead of being filled with constant blushing and awkward silences, the vast majority of the team are able to talk sex; explicit, weird, and wonderful without so much as a pause. That said, the ordinary drudgery of customer service work and deadlines will be familiar to anyone.

Frisky Business is currently on SBS.com.au


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